Turning an idea into a coherent message takes detailed planning and thoughtful communication. Understanding the product or organization is vital to crafting a successful message. Not understanding these subjects result in money wasted, extended timetables and ineffectual messaging.
Days filled with Sunshine, Endless Blue Skies, Tex Avery, Starry Nights, Kids Laughing, Mountains, Passionate People, Road Trips, Vintage Photos, Family, Good Friends, Smell of Jasmine, Anything by Terrence Malick, Love, Fellowship, Finding newness in the familiar.
Ideas are like coffee beans. Each one possesses specific characteristics and qualities. The idea with the greatest potential is the one that goes into the fire of creativity and imagination. That's when the hidden qualities surface and a distinct flavor is attained.